The usefulness and success of the guest lecture is reflected in the following feedbacks received from the participating students.

"It was really very value to have this interesting presentation about situations that we can live in the real job field, to share solutions and the overview of the performance of such an important brand or company give us more tools to be prepared."

"I really enjoyed Adam Kobori’s presentation on customer service. It was insightful to hear about real-life experiences from the local area and to understand what the service culture is like here and in high-end outlets. He also told us about sustainable practices that Coach is doing, and it is great to hear that bigger brands are developing their practices to help our world!"

„His presentation was really great. Every question I asked, he not only answered but also elaborate further. I enjoyed how he took his time to inform us about the practices they have at Coach Pandorf regarding good customer service and their approach to dealing with customer complaints. Overall, the presentation was amazing and so was Adam!”

„The guest lecture had a topic on the importance of personalization when it comes to marketing a product or service to a customer. It helps any business to make sure they treat their customers as unique individuals rather than as a generalized audience. In terms of tourism, as a marketer, I could create more personalized travel packages based on the customer's preferences, such as destination, activities, and budget. This would be accompanied by target marketing based on the customer's behavior, such as past travel history and preferences. For example, if the customer has searched and shown interest in beach destinations, we could focus the communication on similar offers. The business could also offer more personalized recommendations for hotels, restaurants, and activities at the destination.”